— Technology around you

We transform ideas
into immersive experiences

Since 2009 we develop Extended Reality, Artificial Intelligence and immersive technology solutions for companies that want to truly innovate.

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— PROCESS

Our method

Four phases to bring your project from vision to reality

01

Define

We analyze objectives, constraints and opportunities with your team

02

Refine

We iterate on concepts and prototypes until the optimal solution

03

Design

Architecture, UX and design of every system component

04

Build

Development, testing and deployment with continuous support

— SHOWREEL

Our work

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— SERVICES

What we do

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Generative AI

Generative AI is a subset of artificial intelligence technology specialized in generating novel and realistic content or data. It learns and extrapolates from existing datasets, employing advanced techniques such as GANs and deep learning models.

Virtual PrototypingGenerative Content CreationAutonomous AI Characters
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◎

eXtended Reality

XR encompasses all immersive technologies that expand our real world and combine it with virtual elements. It is an interaction modality that includes augmented reality, virtual reality and mixed reality.

AI: Personalized Immersive ExperiencesAI: Generative Training SimulationsAugmented RealityVirtual RealityMixed Reality
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⬡

Metaverse

We position ourselves at the intersection of virtual worlds and entertainment. We create imaginative strategies and develop engaging in-game experiences for brands and entertainment companies.

MotivationExploringSocialAI: Generative Content CreationAI: Autonomous Characters
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◈

Human-Computer Interaction

A discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and the study of major phenomena surrounding them.

AI: Adaptive User InterfacesAI: Generative Feedback for DesignersUX / UI DesignMultimodal and Natural InteractionNatural User Interface Design
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▣

eLearning 4.0

We have been producing e-learning content for large enterprises, SMEs and educational institutions for 20 years. By eLearning 4.0 we mean a new generation of content implementing Industry 4.0 enabling technologies such as augmented reality and 3D printing.

AI: Dynamic Educational ContentAI: Virtual TutorsCourse CreationCustom Learning Management SystemStrategy Consulting
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◉

Marketing 4.0

Through Marketing 4.0, companies can relate to customers by creating a more emotional connection and leveraging multi-channel communication. Corporate blogs, social networks and sharing platforms emphasize the increasingly direct relationship between supply and demand.

AI: Generative Creativity for CampaignsAI: Real-Time Personalized ContentBrandingDigitalSocial
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Have a project in mind?

Tell us about it. We'll help you understand how immersive technologies can make the difference.

— INDUSTRY 4.0

Simple, Fast, Wow.

Business Model & Process

Technology alone is not enough to transform your organization into a Business 4.0 entity. It is necessary to review the business model, optimize processes for new work methodologies and improve communication processes to increase engagement, loyalty and customer trust. The implementation of training and orientation programs for personnel is equally crucial.

Together we will analyze how to transition to Industry 4.0 sustainably, protecting previous investments, ensuring a rapid return on new investments and increasing revenue. Our approach includes the most appropriate technological solutions, as well as strategic and operational guidance.

Let's talk
01

Business Model

02

Process Optimization

03

Digital Transformation

04

Training & Orientation

— CLIENTS

They chose us

We collaborate with leading companies in advanced R&D sectors

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— ABOUT

About Us

The Round, founded by Mirko Compagno and Marco Pesci, is a team of researchers specialized in digital technologies and IT.

Since 2009 we are among the first in Italy to develop AR and VR products. Today we integrate XR, AI, HCI, Digital Marketing and eLearning 4.0 with over 20 years of experience in e-learning content production for large enterprises, SMEs and educational institutions.

The team is currently involved in projects combining eXtended Reality with Artificial Intelligence, such as the AIXReal project started in 2021.

Since 2017, 'eXtended Reality and Innovation Management' division of Intech Microwaves Srl.

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Years of experience
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Industry sectors
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R&D Projects

Sectors

Cultural HeritageHealthTransportIndustryDefenseTelecommunicationsAerospaceEducationAgriculture
— PARTNERS

Academic and research collaborations

HITEG

Research group — Department of Electronic Engineering, University of Rome 'Tor Vergata'

IAC — CNR

Institute for Applied Computing of the National Research Council of Rome

ATEN IS

Business network active since 2014, composed of 45 companies with total revenue of 200 million and 500 employees. Collaborates with CNR, La Sapienza, Tor Vergata, Roma Tre and ENEA

Neural Research

Innovative startup specialized in R&D of new neural simulation algorithms and Artificial Intelligence software

Connectome

Business network born from the union of high-tech companies with the goal of creating advanced AI systems

Ready to bring your idea to life?

From strategic consulting to technical implementation, we accompany you at every stage.

— NEWS

News

Latest from the XR, AI and immersive technology world

IT2025-03-28

Memristori — Il Pensiero Muove le Macchine

Un approfondimento sui memristori e il loro ruolo nel futuro del computing neuromorfico.

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IT2025-03-28

La coscienza dell'intelligenza artificiale

Esplorazione del dibattito sulla coscienza nell'AI e le sue implicazioni.

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EN2024-01-18

Quantum Metaverse

Exploring the intersection of quantum computing and metaverse technologies.

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EN2023-11-06

Integrating AR and VR into Microelectronics

An imperative for innovation and digitization in the microelectronics sector.

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EN2023-08-11

Desktop AR with Voice Commands and the Importance of UX

How voice-controlled AR on desktop improves user experience.

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IT2023-03-17

Stable Diffusion: Una chiave per svelare i misteri della mente?

Come i modelli di diffusione possono aiutarci a comprendere il funzionamento cerebrale.

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IT2023-03-16

L'intelligenza artificiale nel settore delle costruzioni

Come l'AI sta trasformando il settore AEC.

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IT2023-03-14

METAVERSO ART: Il futuro (o uno dei futuri) dell'espressione artistica

Il metaverso come nuovo spazio per l'arte e la creatività.

Read →
IT2023-01-03

BIM & Metaverso

L'integrazione tra Building Information Modeling e tecnologie del metaverso.

Read →
— CONTACT

Contact us

Tell us about your project. We'll respond within 24 hours.